Alresford Crafts, based in Alresford, Hampshire, England manufactured soft toys from about 1970 until 1992 when they ceased trading. They were exported worldwide and many seem to have ended up in USA and Japan.
Here is a page thought to be from a 1980’s Alresford Toys Catalogue, which shows bears that look like Horace in various sizes. All the bears in this style were known as Honey Bears, and all had flat bottoms that enabled them to sit without being propped up by something.
Quite a lot of information about Alresford Crafts provided by Alresford Memories can be found at https://alresfordmemories.wordpress.com/2014/11/15/alresford-crafts-dolls-and-soft-toys-for-collectors-and-children/
There is another interesting article here: https://alresfordmemories.wordpress.com/2016/02/20/soft-toy-collection-returns-to-alresford/comment-page-1/#comment-455
There is a mention of Alresford Crafts on BBC site Domesday Reloaded 1986 at http://www.bbc.co.uk/history/domesday/dblock/GB-456000-132000/page/16
The soft toys were made with a variety of labels that changed over time. Some examples that I have come across so far are as follows:
Original labels found on the oldest toys (probably about 1974)
Bears made at The Town Mill up until about 1979 seem to have this sort of label :
Bears made after about 1979 made at The Station Mill have this type of label:
This type of label was used on bears most recently made at The Station Mill
Horace visited Alresford in June 2015 and found The Town Mill (now apartments) and The Station Mill. Read about his visit in his blog post at https://horacethealresfordbear.com/2015/06/28/going-back-to-my-roots/
If anyone has any more information about Alresford Crafts I would be delighted to hear from you.